Allow purchase matching No thanks — stop sharing

How Meta purchase matching works

For eligible new online purchases, our server normalises the order email address and an explicit international phone number and sends SHA-256 hashes to Meta with the purchase event. We do not send raw contacts, names, addresses or payment credentials through this feature. The hashes can be matched with Meta accounts and are not anonymous.

Matching supports advertising measurement and delivery optimisation, including personalisation under Meta's Business Tools Terms. Meta receives the information in the United States. Existing refusals, limited-purpose choices, opt-outs, GPC and verified-country restrictions remain effective. Stopping sharing prevents future transmissions, including delayed purchases not yet sent; it cannot recall data already delivered. No old purchases are replayed and this does not subscribe you to email or SMS marketing.